JD Sports was established in 2009 and registered as an association with the Hong Kong Police Force in 2015. JD is dedicated to promoting basketball activities, including:

• Organizing competitions in various districts since 2009, primarily focused on indoor basketball leagues and 3-on-3 basketball tournaments.
• Conducting youth training programs since 2010.
• Arranging overseas exchange tours since 2016, including both domestic and American destinations.
• Initiating the "NCAA Elite Training" program since 2017. As the name suggests, this program aims to assist Hong Kong athletes in pursuing higher education abroad and securing scholarships.
• Inviting top coaches from overseas to conduct training camps in Hong Kong since 2019, allowing young individuals who are unable to travel abroad to receive top-notch training.

We are willing to assist every athlete who is chasing their dreams. However, before athletes can seize opportunities, they need to equip themselves and be prepared to face challenges.

Transitioning from a passion and dedicated learning to a personal profession is the dream of every Hong Kong athlete. Being able to receive training in the world's top countries, then returning to Hong Kong to contribute and provide exciting games for the people of Hong Kong, all while building our sports culture.